Module Overview: In this module, you'll be introduced to the fundamentals of Name, Image, and Likeness (NIL). We'll explore how NIL represents an individual's "Right of Publicity" and how student-athletes can leverage their Name, Image, or Likeness for promotional purposes and compensation. This module aims to provide a clear, fact-based understanding of NIL, avoiding hype and focusing on actionable information.

Module Overview: This module delves into the regulatory landscape surrounding NIL. You'll learn about the legal frameworks that allow student-athletes to engage in NIL activities, the restrictions on performance-based deals, and the Federal Trade Commission's guidelines for social media influencers. This knowledge is crucial for ensuring that your NIL activities comply with legal and institutional standards.

Module Overview: In this module, we’ll cover the primary types of NIL activities, including Social Media, Appearances, Merchandise, Instruction, and Group Licensing. You'll learn that social media is the most prevalent NIL activity and gain an understanding of the time commitment required for each activity.

Module Overview: This module examines the role of colleges and universities in supporting NIL activities. You'll learn about the varying levels of support institutions provide, including NIL education, policies, and dedicated resources. Understanding this support will help you effectively navigate your institution’s NIL environment.

Module Overview: This module covers the digital platforms, or "marketplaces," where student-athletes and brands connect. You'll learn about platforms like Opendorse, INFLCR, and NOCAP, their roles in providing deal opportunities, education, and compliance.

Module Overview: In this module, we’ll explore how Collectives, which are non-institutional groups typically composed of boosters, can support student-athletes in monetizing their NIL rights. Collectives offer additional revenue streams, deal negotiation assistance, and NIL education.

Module Overview: This module explores the role of corporate brands in sponsoring athletes. You'll learn how brands seek to gain exposure, credibility, and market access through sponsorships, and how these partnerships can benefit both the brand and the athlete.

Module Overview: This module focuses on building and refining your personal brand. You’ll learn that a personal brand is more than logos or social media presence—it's about how you are perceived authentically by others.

Module Overview: This module introduces the various professional service providers who can assist with your NIL activities, including agents, tax advisors, marketing consultants, and attorneys. Emphasis is placed on the importance of financial literacy in the NIL era.

Module Overview: In this module, we’ll explore potential future developments in NIL, including issues related to gender equity, international student-athlete restrictions, and possible shifts towards revenue sharing or employment status for athletes.